Ours started in 2002 when founder Ásberg Jónsson and co-founder Pálmi Jónsson turned their passion for exploration into Iceland’s first privately-owned bicycle rental and tourist information centre in downtown Reykjavik.
Starting out with only a few staff in a tiny storefront, the start-up soon formed valuable business partnerships to give guests more and varied ways to explore — first in Iceland, then in the neighbouring Nordic countries and Scotland.
We now have over 40 employees in
We now have over 40 employees in our Iceland, Sweden and Scotland offices. And although we parked the bikes long ago, some things haven’t changed since our early days, including our commitment to high-quality, personal services.